Marketing tools being as vastly numbered as they are, vehicle wrap providers again tend to hold varied preferences in how to market their wares. But one strategy all seem to embrace is wrapping their own vehicles in their promotional messages. Said Voegele: “Everything I own with wheels is wrapped. That includes my motor home, my trailer, my ‘59 Jaguar, my custom-built chopper. Our company vans, and several employees’ cars, are wrapped.”
Road Rage Designs’ Harris reported her own fleet’s vehicle wraps are not just rolling billboards, but testaments to the quality of the work generated by her company. “All our vehicles are wrapped,” she said. “It’s great to have your vehicle at a client location, so they can walk out and look it over.”
As well, Road Rage Designs sends out direct mail promos and appears at many trade shows. But ultimately, promoting effectively is all about benefiting from the word of mouth that comes from professionalism, Harris said.
“We are professionals; this is what we do for a living,” she observed. “When we show up on the job site, our guys are dressed appropriately and professionally. I won’t tolerate any of that, ‘Dude, I’m cooler than you are.’ Everybody wants to jump into this business because they think it gives them a chance to be cool. That’s not what it’s about. It’s about quality.”
In addition to Wide-Format Imaging, Jeffrey Steele’sarticles have appeared more than 2,000 times in such publications as the Baltimore Sun, Barron’s, Boston Globe, Chicago Sun-Times, Chicago Tribune, Cleveland Plain Dealer, Columbus Dispatch, Dayton Daily News, Ft. Lauderdale Sun-Sentinel, Harford Courant, Indianapolis Monthly, Los Angeles Times, Modern Luxury, New York Daily News, Omaha World-Herald, OrlandoSentinel, Press-Enterprise of Southern California and Consumer’s Digest’s Your Money magazine.