Among the distinctive aspects of Point Imaging’s work for GameStop is that in some GameStop stores, the mullion was wrapped, in others it was not.
Point Imaging also created another recent project for Orvis, an outdoor outfitter. The company had earlier approached Point Imaging about creating a less expensive alternative to using real stained glass in the entrances of some of it stores.
“Using clear window graphics and certain percentages of ink coverages applied by the company’s flatbed printers, we came up with a vivid, less expensive solution that closely mimicked glass,” Perez said.
“The percentages of ink changed per layer. It was a pretty complicated procedure. And Orvis loved it. They are still using it in some of their stores.”
For his part, Shadix said his favorite kind of window campaign is a three-layered visual in which a static cling decal is applied to the window, then a second layer that typically features an image of a person hangs in front of a third layer depicting a background scene. “The result is great depth,” Shadix said.