Graph EXPO 2010 offers a slew of resources for the print buyer, including the opportunity to explore the equipment, applications, and services needed to create media products for the 21st century. Not to be missed is the Print Buyer Program, which consists of 2 education ‘tracks,’ the Print Buyer Boot Camp, and the Print Buyer Forum.
According to Margie Dana, program moderator and Founder of Print Buyers International, “The program will give print buyers ideas that will keep them current with printing trends and technologies. The sessions and speakers are top-notch, and the content relates to anyone working with commercial printers as sourcing or design specialists.”
Print Buyer Boot Camp is a full-day ‘basic training’ tailored for individuals new to buying print, designing for print, or managing a buying staff. Led by Frank Romano, Steve Suffoletto, and Margie Dana, it features 7 modules that cover all aspects of print design and specification, along with an overview of the printing process, what buyers and designers should know about paper, approving proofs and giving press OKs, how to buy print in a changing marketplace, and the best resources for print buyers and designers. Additionally, it features in-depth information on the newest trends in printing, as well as the basics on one of the most popular printing technologies today—digital printing. As a special bonus, all attendees receive a detailed take-home reference guide on print buying basics. The Print Buyer Boot Camp, priced at $199, takes place today, Sunday, October 3.
Modern print buyers
The Print Buyer Forum, slated for Monday, October 4 and Tuesday, October 5, is for more experienced print buyers. Themed “Moving Modern Print Buyers Forward & Upward,” the 2-day educational event will address the challenges print buyers face in this new print-buying environment. Sessions will include a workshop on how to achieve optimum on-the-job productivity with tools that can help buyers prioritize their tasks; a discussion among print-buying pros about job challenges, ideas, and resources; an overview of the trends and demographic changes affecting the U.S. printing industry; an introduction on how to use cross-media strategies to improve the bottom line; plus, a primer on new applications in digital printing.
A la carte options
New this year is the option for participants to select individual seminars to attend within the Print Buyer Forum. The entire forum features 5 seminars, two of which include breakfast and one that includes lunch, for a total of $299. (Priced individually, the 5 seminars would cost attendees $549.)
In addition, there are more than 50 seminars targeting the interests of 11 market segments: commercial printers; in-plant printers; package & specialty printers; book printers & publishers; digital print imaging/quick & instant printers; wide-format printers; mailing & fulfillment pros; transactional printers; newspaper printers & production executives; creative services/advertising/marketing pros; and, print buyers.
The sessions emphasize how to take advantage of trends and technologies, offer practical methods to boost profits and lower costs, and reveal business ideas for getting ahead of the competition. The sessions span 20 categories including: cloud computing; color management; design; digital; entrepreneurship; executive management; interactive media; lean management and manufacturing; mailing & fulfillment; mergers, joint ventures and acquisitions; pre-media; print buying; printable electronics; production; sales & marketing; social networking; sustainability; transactional; trends & opportunities; and workflow.