During the past few years, changes in the global economy have caused every printer to reassess its view of the world, including the products and services it offers, the needs of its customers and the environment in which it competes. As a result, the need to quickly change direction, strategies, and customer offerings to remain ahead of the curve has become critical for many printers in today’s competitive marketplace.
One way that printers in the mid-range market segment can help accomplish these goals is by expanding their client services to include mailing. Today’s mailing solutions are packed with a wide array of capabilities, including ones that can help save time and costs, while delivering more powerful customer communications.
For example, Pitney Bowes’s Connect+ Customer Communications Series is now available and can help printers deliver high-quality printed envelopes to their clients with fast turnaround time. The systems enable printers to create and print return addresses and logos on generic envelopes for customers.
Add new revenue
The Connect+ Series prints text and graphics on-demand with high-resolution graphics in color or black on the outside of the envelope. By offering this mail service to customers, printers can add new opportunities to their revenue streams, and provide a fast alternative to offset and laser printing equipment. The Connect+ Series can also help save on costs by decreasing printing lead times and improving the efficiency of mailing services. This can also help reduce clients’ bulk envelope inventory.
These systems go beyond metered mail to encompass permit mail from the same system, with the ability to turn generic envelopes into promotional messages on-the-fly by printing high-resolution graphics and messages in color or black on envelopes. This flexibility applies to all mailing jobs—including transactional mail, promotional and solicitation campaigns—because the systems can print messages on the front or back of the envelope. This can help take advantage of valuable real estate available on the mail piece to help build and reinforce brands, increase read-rates and drive customer response.
The web-based architecture of the Connect+ Series allows for high-speed transfer of data and information directly to and from the system. High-resolution color touchscreen displays with intuitive icons and applications make navigating the systems easy and efficient. Features can be customized through software, ensuring that organizations pay for only the features they need. When business needs change, the system can be easily upgraded.
The new technologies and features available on customer communications systems can help printers increase operational efficiency, save on costs and turn physical communications into a valuable service for customers on a dime. For more information on the Connect+ Series, visit Pitney Bowes (Booth 3601) at GRAPH EXPO 2010.