We may be seeing some economic improvement, but even with an improving market, there sadly will be a percentage of quick and small commercial printers who may not survive in the long run. As QP columnist John Stewart, who authored the latest NAPL/NAQP Financial Benchmarking Study for Quick and Small Commercial Printers, says: “The differences in how owners of similar size companies manage their key operating ratios is nothing short of startling. Profitability in the industry ranges from -2% to companies reporting owner’s compensation of 25% or more.”
While digital equipment and capabilities will continue to migrate into our industry segment, management tools and training will become increasingly important, as will association and peer group resources. As always, it is the best business people, not necessarily the best printers, who will win.