The campaign resulted in a 14.4 percent increase in revenue over the previous year for BRI, along with a six percent response rate. More business is also projected for DMM as BRI partners with the company to produce additional postcard campaigns in the future.
Transactional interactions with customers, such as retail, financial and telecom statements, are a viable marketing vehicle, increasing revenues and improving customer relationships. As these documents take on increasing importance among customers, they are also becoming profitable applications for print companies to produce.
Citadel, a credit union based in Pennsylvania, wanted to revamp its out of date statements and increase member satisfaction by making the documents more usable and less confusing. Xerox’s Best-of-the-Best winner Cathedral Corporation stepped in to help, using a Xerox 980 Color Continuous Feed Printer to create a full-color statement with customized promotional messages that enhanced usability and understanding.
The new statements not only helped Citadel save money on production and mailing, but also reduced call center expenses. Cathedral continues to expand its work with Citadel and is currently using this success to market its capabilities to other credit unions and community banks.