As the economic downturn continues to persist with low growth or a double dip recession as a possibility, our attention must turn to what can we do now to capitalize on the opportunities presented by the continued recovery or how to react to a double dip—and how to best prepare for the future.
To effectively accomplish both these goals, you need access to some crucial information: when the recovery will strengthen, how long it will last, what the market size for different products is, and who is buying what and when they will be making those purchases. To help them explore these questions, NPES member companies have an unparalleled resource available to them: the free NPES Market Data program.
The NPES Market Data program has provided participants with critical information on the size of the printing equipment marketplace for 50 years. The program has recently been enhanced with two new services that significantly increase its value.
The NPES Market Data program is a free, legally monitored, and highly confidential program that provides dollar and unit shipments data for 80 key industry product categories. Participating member companies provide monthly shipment information to an independent third party vendor and, in return, receive aggregated quarterly industry reports. From these data, members can confidently gauge their performance, evaluate the emergence of new market trends, and forecast future product sales.
NPES conducts this data collection effort through an independent third party company to ensure the confidentiality of participating members. The NPES Market Data Program is driven by the needs of the participants, and the flexibility of this program allows participants to recommend additional categories as new markets emerge, assuring that NPES remains the authoritative source for printing and publishing market data.
To further enhance the information provided by the program, NPES works with the Institute for Trend Research (ITR), the company led by Alan Beaulieu, to provide participating member companies with expert economic analysis and industry forecast reports. Alan is a regular keynote presenter at NPES conferences, and his informative and insightful economic forecasts have been the highlight of the meetings. Alan was one of the few experts to correctly predict the timing and severity of the downturn, and NPES members immediately saw the value in the information he could provide and requested that NPES work with him to provide forecasts for our industry.
The quarterly Economic Outlook Reports provided by ITR offer analysis and forecasts for the overall U.S. economy and six key industry product segments: total equipment, total pressroom equipment, sheetfed offset presses, total bindery, total graphic arts supplies, and direct to metal printing plates. They also provide updates on key leading economic indicators that members can use to predict their own future activity.
These quarterly reports, with an annual value of nearly $20,000, are provided at no cost to those NPES member companies that participate in the NPES Market Data Program. Member companies that do not participate in the Market Data program will receive a limited report with basic information on total equipment and supplies.
As another value–added service to association members that participate in the Market Data program, NPES also has an agreement with Equipment Data Associates (EDA) to offer participating companies a 20% discount on EDA’s data services. EDA collects purchasing and financing information for buyers of printing equipment, and companies that subscribe to EDA’s services can mine its extensive database to find out exactly who is buying which pieces of equipment and when they made that purchase or lease. Armed with that information, NPES members can be proactive in getting in front of a buyer before they start the decision-making process instead of waiting for the buyer to come to them.
The free NPES Market Data program now offers it all: current and historical shipments information for key products, expert analysis and forecast of where those markets are going, and the ability to know which customers to target to make a sale. To participate in the NPES Market Data Program and receive these valuable benefits, contact Rekha Ratnam at e-mail: firstname.lastname@example.org or phone: 703/264–7200.