Since 1933, Cosmos Communications has been a specialist in marketing and promotional support services. With offices in Long Island City, NY, and Bridgeport, CT, its goal is to support clients with an array of creative and unique marketing support services to optimize the effectiveness of their promotional efforts. Its Total Marketing Support delivers a wide range of services, from print to photography, Web development, and beyond. All resources are in-house.
The firm’s 50-member print and prepress departments develop everything from catalogs and brochures to one-page ad inserts. Cosmos’ fleet of presses run the gamut from a digital Heidelberg DI press to a 40" 8-color perfecting press capable of running a 16-page 8½x11" catalog in one pass. In between are 40" 6-, 4-, 2- and 1-color presses that perfect and have in-line aqueous coating.
In 2006, Cosmos was using its workflow to drive an inkjet printer for proofing. Because it used ICC profiles, any change in ink, paper or other variable meant they had to rebuild their profiles—which was a hassle. “It was way too time consuming. We couldn’t get good color between printers. When we created a proof fingerprint from one printer, we had to remember where it was created, and for which press,” explains Derek Lambert, Cosmos Communications director of prepress technology. “Meanwhile, our first system jammed all the time and, while our second system was much better, we were spending $45-60,000 a month on materials.”
Lambert decided to look at new proofing systems. “My objectives were consistency along with easy maintenance and cost efficiency. I also needed a system that would give halftone dots, because older print buyers were raised looking at dots. The consistency between two different model printers had to be same. I wasn’t proofing to an industry standard like GRACoL, but to a house standard. I needed selective color control.”
The first two systems tested did not pass muster. Then Lambert was told about GMG ColorProof. “Contrary to what I thought, it was an easy system to learn, with the help of the manuals and GMG’s training class,” he says. GMG is located in Booth 644.
Lambert was able to create perfect proofs between his inkjet printers. “We purchased GMG ColorProof and GMG DotProof for three printers—an Epson 9880, Epson 7880, and HP 1050C for newsprint. Our material costs were cut from $45-65,000 to $10,000 a month. Everyone is happy. Callibration is easy and fast, and the color accuracy is great. Our proofs pass all industry standards, and GMG ProofControl validates that. With GMG ColorProof, I can even build my own profiles. And, except for some newspaper proofs, even the older print buyers don’t require dot proofs any more.“
GMG ColorProof also became the ‘go-to’ system for spot colors. Cosmos’ proprietary system did not have every spot color available in its library. “I made a proof and sent it to one of my clients. It didn’t even match the swatch,” comments Lambert. “We sent a GMG ColorProof sheet that was dead on.”
GMG ColorProof is also fast. “Complicated jobs that might take GMG ColorProof 12 seconds took another system one to three minutes to produce,” adds Lambert. “We take photos for 400-page auction catalogs. We need accurate color and can’t wait all day for proofs. With ColorProof, we don’t.”
Last year, Lambert decided that Cosmos needed to operate under an industry standard. Customer driven demand drove Cosmos to work towards G7 certification. “Our GMG ColorProof system was basically ready for our G7 certification testing. It could create SWOP3, SWOP5 and our own Cosmos standards,” explains Lambert. “We needed to migrate from our Cosmos press standard. We went through the process with some G7 experts, profiled the presses, and became standards-based. Fortunately for us, our GMG proofing system didn’t need any work.”
“GMG ColorProof is a very user-friendly, cost effective, and color-accurate system. With it, printers can expect a substantial ROI,” concludes Lambert. “I’m already looking at my next investment, GMG InkOptimizer, to deliver more control on press, and less makereadies—and all with less ink.”