Results from the new NAPL Capital Investment Study, a landmark report on the entire industry capital investment process, were revealed for the first time at the NAPL Critical Trends Summit on Monday, Oct. 4, by NAPL Senior Vice President and Chief Economist Andrew Paparozzi.
“Nothing will be more important to future success in our industry than getting capital investment right,” said Paparozzi, leader of the NAPL Research Center, whose economists analyzed surveys returned by more than 350 printing company participants and conducted follow up interviews in developing the NAPL Capital Investment Study.
“Capital investment, like so much else in our industry, is getting more complex,” he added. “We are investing over a much broader range of options, and while the return to being right is greater than ever, so is the cost of being wrong.”
The study, sponsored by Canon, was based on responses from industry companies in every market segment and with sales ranging from less than $1 million to more than $300 million. “Comprising far more than survey results, however, it also explored the entire capital investment process,” said Paparozzi,
“Our aim was to help graphic arts companies improve their investment process and avoid common capital investment mistakes that companies in our industry simply can’t afford to make any more because our margin for error has become so thin,” he noted.
“The result was a report that defines the essential steps in the process, as well as the ‘dos and don’ts,’ offers reliable information sources, explains how to build flexibility into the process, and shows printers how to navigate the capital investment journey successfully—and leverage the assistance of manufacturers and technology suppliers in doing so.”
The NAPL Capital Investment Study also details what graphic arts companies would most like to improve about the process and addresses process challenges such as developing unbiased, agenda-free input to help evaluate investment options and strengthen post investment evaluation. In addition, it provides statistical data and insight on how much graphic arts companies have invested in capital equipment over the last three years and what their investment priorities are for the next three years.
“This study will be important reading for executives of all graphic arts companies—including in-plants and franchisees—who want to make capital investment decisions,” said Paparozzi. “And all providers of graphic arts technology—whether equipment, hardware or software—will find it useful in understanding where their clients plan to invest over the next 36 months, how they make those choices, and how suppliers can help them make better investment decisions.”
The NAPL Capital Investment Study is now available to association members for $155; non-members, $225. For more information, visit the NAPL booth (2261).