As the distinction between digital printers and general commercial printers (or mail houses, marketing firms, or packaging printers for that matter) fades, more and more companies are adding digital capabilities to their arsenal of products and services. Printing Industries of America’s Digital Printing Council (DPC) (Booth 3661) recognizes this trend and is providing the printing industry with informative tools and publications that are designed to help firms be more productive, efficient, and generate more sales with new digital technologies.
For those seeking to take the next step into cross-media integration, David Dezzutti, manager of prepress production at Printing Industries of America, is available to answer any questions pertaining to the changing print landscape. In addition, there are a number of valuable assets to keep printers ahead of the curve in digital printing, prepress, and even color management.
One of the ways the DPC is helping printers leverage new technology is by providing vertical market intelligence, which can be vital for growing a business. The DPC has begun updating the popular Marketing4Digital (M4D) series, originally a five-volume study conducted in 2005 that thoroughly analyzed 40 different vertical markets for digital print. The first wave of reports being updated will focus on the health care, higher education, pharmaceuticals, and associations markets.
The DPC is currently putting together a survey of the industry to measure how printers are using web-to-print technologies. The organization is seeking input from printers who have specific questions or areas of interest to be covered in this study or want to share their experience using Internet-enabled technologies like Web portals, e-commerce sites, soft proof approval systems, personalized URLs, and marketing management dashboards.
During the show, DPC is supplying printers with a broader understanding of the technologies changing the industry, discussing the skills and strategies necessary to build an effective and flexible business plan, and talking about the evolving customer requirements surrounding new cross-media applications in specific verticals.