Webcom to Launch $12 Million BookFWD Program

Webcom today announced details of a $12-million investment in a new production program called BookFWD that will help transform the way its publishing customers print and manage the distribution of books, directories and catalogs.

BookFWD is a comprehensive production program that introduces publishers to cost savings at all stages of the production cycle. The program is anchored by the October 4th installation of the HP T300 Inkjet Web Press, which will be used for printing text pages and coupled with the recently installed HP Indigo 7000 for producing covers. These core presses are complemented by investments in additional technology and finishing equipment.

“Book publishers are challenged in many ways - from demanding time constraints, to evolving environmental considerations, to new e-product investments. The most critical determinant of a publisher’s ability to successfully navigate these challenges is improving the financial returns of their printed product,” says Webcom president, Mike Collinge. “Webcom’s BookFWD investments leverage breakthrough inkjet technologies, streamlined workflow and unique bookbinding systems to significantly reduce the costs associated with printed books. Inventory, distribution
and production costs can all be reduced.”

New book block system

In addition to the HP T300 and HP Indigo 7000, Webcom has invested in the Magnum Flexbook system and the latest workflow prepress technologies - in which all books feed into two new top-of-the-line binders scheduled for installation later this year.

Magnum Manufacturing has been working closely with HP to complete development of the Flexbook system,
which will bolt-on to the HP T300, marking just the second installation of this book block system
worldwide. The new bindery lines will add the latest in PUR gluing technology and automation to reduce
makeready time and spoilage by more than 90% on each book project.

“The common theme across each piece of equipment is revolutionary technology that integrates the workflow for
a highly streamlined and automated process,” says Collinge. “Savings to the environment run deep
with reduced waste, VOC emissions and energy consumption of the HP presses, bindery systems and workflow

Webcom’s BookFWD program is comprised of several models specifically designed to help trade, educational and
reference publishers overcome their most pressing business challenges. Programs will be customized for each
publisher making the most of modules such as STEPfwd for shorter print runs, FASTfwd for quick turnaround and
STRAIGHTfwd for simplified pricing models. Each application is integrated with a BALANCEfwd value solution that
addresses workflow, longer print runs, on-line complements and environmental impact.