“It’s a whole new world,” sang Princess Jasmine in the Disney classic Aladdin, and she could have been describing this year’s GRAPH EXPO, as well as the graphic communications industry it serves. GRAPH EXPO 2010 brings together more than 500 exhibitors that span the spectrum of the graphic communications industry. Plus, with over 50 educational seminars, eight specialty pavilions and 20 co-located events, just as it is themed GRAPH EXPO is “The Next Generation of Print.”
“The Graphic Arts Show Company is excited about the week ahead,” says Ralph Nappi, president, GASC. “We have many new offerings at the show, from the debut of the News Print pavilion, to the announcement of the Positively Print awards at last night’s EXCUTIVE OUTLOOK Conference. This, along with more than 20 groups co-locating their events at GRAPH EXPO this year, emphasizes why industry participants want to be here for the next four days.”
Show attendees will gain a new understanding of how traditional offset printing and new digital printing technologies will co-exist,” says Todd Zimmerman, VP, sales and marketing, Fujifilm. “Print runs are getting shorter and campaigns are encompassing a variety of media, yet quality and speed continue to top the list of customer demands. Digital technologies have advanced to such a degree that they’re able to meet these demands, meaning printers can tackle these types of jobs more efficiently and cost-effectively and, in some cases, also expand their capabilities and keep all components of a campaign under one roof.”
GRAPH EXPO 2010 presents the hottest new technologies, whether you work in digital and wide-format imaging, commercial, quick and transactional printing, package printing and converting, mailing and fulfillment, in-plant operations, book or newspaper printing.
“The show is a great opportunity for attendees to learn about the latest technologies available to help them grow and diversify,” notes Guy Gecht, EFI CEO. “Attendees should focus on the areas of print where the opportunities for profitable growth are real and significant and the technology that will best enable them to compete in these growth areas of print.”
Adds Eric Frank, marketing VP at KBA North America, “Attendees are given the opportunity to learn about new innovative technologies and talk to face to face with the experts from manufacturers like KBA. Our focus will be introducing solutions that will help printers enter new growth markets with unique applications that yield increased profitability and efficiencies.”
See the innovation
Vendors are responding to the sea change within the industry, offering technologies that emphasize automation and efficiency, while meeting today’s marketing requirements from print buyers.
The industry is in transition, says Peter Wilkens, president, Agfa. “Companies are considering the benefits of automating production and providing new services to meet the changing demands of the marketplace,” he says. “Attendees will walk away from the show having seen the technology that will help them address current business challenges and position their companies for future growth.”
Attendees also have the chance to see automation in action, with many exhibitors partnering to show “lights out” operation. Infrastructure to support end-to-end automation in their companies is the important thing for printers to look at while at the show, notes Gary E. Marron, HIFLEX CEO. “It is crucial that printers adopt the most streamlined systems and capabilities and leverage technology to serve their customers with differentiation, speed, quality, and accuracy with the lowest administrative costs,” he says.
Attendees on the show floor can witness firsthand game-changing technologies.