In a standing room only double room, Tawnya Starr helped GRAPH EXPO attendees make sense of the social media conundrum. The President of PrinterPresence by Firespring began by explaining the difference between Facebook and LinkedIn. The former, she said, is a far more social tool. While it has seen much success in B-to-C type markets, it is not the best venue for creating professional connections. “Keep personal personal and business business,” Starr urged her audience.
She asserted that LinkedIn is far more effective for B-to-B communications and connections. As an example, she suggested that if a business colleague asks to connect on your personal Facebook account, you should ignore the request and send them an invitation to connect with you on LinkedIn instead.
From there, Starr delved into the specific workings of the LinkedIn site and how to make the most of it to promote a company. One segment of the seminar focused on “Cool Things You Didn’t Know You Could Do with LinkedIn.” Among the applications she highlighted were exporting your contacts, starting a discussion group, and identifying industries. “If you can identify the industries your customers are in, you can go find more companies in those industries that might be good prospects for your business,” she pointed out.
Her most salient advice: Keep your profile updated and be sure to create a profile for your company to tie-in with your personal LinkedIn presence.