About 100 attendees assembled Monday morning for breakfast and a two-hour InfoBriefing from market research firm InfoTrends. After discussing economic and industry conditions, InfoTrends President Jeff Hayes encouraged printers to stop neglecting marketing. “Take advantage of vendor support,” he urged. Hayes also discussed integrated graphic communications businesses and alternative media, citing the example of Joseph Merritt & Co., a 100-year-old, Danbury, CT, evolved printer that “gets” cross-media marketing services.
Colleagues Barb Pellow covered the changing marketing communications landscape, while Chris Bondy focused on cross-media. “Today’s consumers are always ‘on’ and in control of the messages they receive,” Pellow observed, adding that relevancy and interactivity are keys. She also shared some fascinating social media statistics: 500 million Facebook users globally; 70 million on LinkedIn; 240 million text-enabled mobile devices; and 55 million Twitter tweets transmitted daily – that’s 600 per second! “These are channels of choice,” Pellow concluded, peppering her presentation with examples of companies such as Dunkin Donuts, Calvin Klein and Clinique, which are combining print with SMS/MMS text marketing, YouTube videos and QR codes.