PrinterPresence Announces New Initiatives

Tawnya Starr, President of PrinterPresence by Firespring (booth 4459), described a number of new initiatives that are being announced at GRAPH EXPO 2010 during a press briefing on Monday afternoon. Overall, there have been more than 20 upgrades introduced to the Springboard Platform in the past year, upon which PrinterPresence is based. Among them, integration of the latest upgrade from strategic partner Pageflex, the addition of payment gateways and a tax and shipping calculator. In addition, there are seven new website designs and an increased ability for customers to add customization to their websites.

Starr reported that the newly launched Social Media Marketing Plan for PrinterPresence customers has been very well received. “Printers are having a really hard time trying to get their arms around social media,” said Starr. “This program is uniquely designed for printers to help them effectively manage Facebook and LinkedIn and to understand Twitter.”

In other news, PrinterPresence has inaugurated a users group that meets regionally. Quarterly meetings—held in Chicago, New Jersey, Dallas, and Long Beach, CA—will offer a one-day, hands-on workshop. Customers will be welcome to bring as many employees as they like and will work to optimize their website, learn about social media and discover how to use and understand analytics.

Learn more about these new offerings as well as the successful Adopt an Intern program at the booth.