GRAPH EXPO: The Ultimate Classroom

More than a place to buy and sell products and services, GRAPH EXPO 2010 aims to deliver education, inspiration, and innovation with something for everyone across the diverse spectrum of attendees—from the casual show visitor, to the seasoned printer, and even the interested student.

While education may begin with young students, learning is a lifelong journey to which GRAPH EXPO responds with a myriad of learning experiences. This year’s show ignites the imagination of our future workforce today at Career Awareness Day. For seasoned print pros, the educational opportunities run the gamut from professional seminars and special free segment-specific presentations, to the newly co-located G7 Summit and Xplor Document University, plus special sessions in the News Print, PackPrint / Future Print and GREENspace theaters—plus numerous exhibitor presentations held throughout the show.


Back by popular demand

The future of the graphic communication industry lies within the hands of young adults perusing the show floor today. This year, high school students and teachers have come from far and wide, reaching beyond the Midwest states of Illinois, Indiana, Wisconsin, and Minnesota, all the way from a Utah high school. The Utah students paid their own way, raising money through car washes and other fundraisers, demonstrating their enthusiasm about attending GRAPH EXPO to see, touch and explore all of the latest technologies up close.

Students will begin their trek at Education Main Street, where 15 colleges and universities are represented. Here they will gain information on curriculum offerings, scholarships and internship opportunities (see page 26 of the Show Daily for the full listing). The exchange between students and professionals offers not is only a learning experience for future printing industry professionals, but also allows current industry professionals a chance to connect and engage with their future employees.

The same as in years past, the Graphic Arts Education and Research Foundation (GAERF) remains committed to dispelling the myth that the graphic communications/printing industry is a low-tech field offering low pay and few opportunities for financial and personal growth.

To generate interest among students while combating industry misconceptions, GAERF held its second annual National Student Design Competition. This year, students were challenged to create marketing materials to promote GRAPH EXPO 2011. The criteria included: creating a show theme for GRAPH EXPO 2011, designing artwork to support the theme, and using the artwork to produce a finished marketing product.

The winner of the Design Competition was Collin Dean from Royal Oak High School, Royal Oak, MI. His theme, “Embrace Technology” is a message to both students and industry professionals considering the rapidly evolving printing technologies and practices. He will be presented with a $2,000 check at the show’s Career Awareness Day taking place today at 10:30 a.m. in the Grand Ballroom of McCormick Place South (room S100ab).

An annual event at GRAPH EXPO, Career Awareness Day is put on by GAERF and the Graphic Arts Show Company (GASC). The program is designed for students with an interest in printing, graphic design, engineering, computers, art, electronics, physics and chemistry, math and publications. Highlights of this year’s program include a presentation by motivational speaker, Grant Baldwin, and the annual student visitation of the show floor where they will be able to experience first-hand the graphic communications industry in face-to-face interaction with industry leading professionals and enthusiasts.


Education for print pros

New to GRAPH EXPO 2010, IDEAlliance+IPA is holding the G7 Summit 2010 (booths 4057 and 4361) live on the show floor. It focuses on the entire workflow and covers all facets of print production from content creation to final output. The G7 Summit features in-depth educational sessions and hands-on learning labs by participating manufacturers. It is a must-attend event for all creative, design, premedia and print production professionals.

Another addition to the show line-up is Xplor International’s Xplor Document University—a world-class education opportunity specifically designed for the electronic document industry. The interactive program held today is ideal for any company that generates bills, statements or direct mail and wants to learn more about document design for multi-channel delivery, using data to communicate more effectively, and optimizing printing and output technology.