The Importance of Keeping Pace
Print providers have had to broaden their scope and embrace electronic marketing technologies to differentiate themselves and thrive in times of changing market demands. Now, providing online ordering and virtual storefronts for your customers simply continues to better position your company as a long term business partner.
Opportunities abound for printers who understand the need for effective, multi-faceted marketing approaches that find and speak to the appropriate audience—and result in growing business for you and your customers.
John Foley, Jr. is president of interlinkONE, provider of web-based marketing software solutions. interlinkONE provides software that delivers end-to-end personalized marketing, fulfillment and variable print solutions, and help to better manage, execute, while measuring marketing initiatives and boosting revenue. Solutions include Software as a Service (SAAS) or ASP web hosted marketing tools that make it possible to create highly targeted one-to-one mailers, web-to-print solutions, personalized URL campaigns and e-mail marketing in addition to fully integrated campaign management, lead acquisition programs, collateral fulfillment, order, inventory, fulfillment, and warehouse management. He can be reached at johnf@interlinkONE.com.