Uncovering Packaging’s Potential
The packaging and package prototyping market is poised to see growth in 2011. But before you get too wrapped up in dollar signs, packaging veterans discuss the possibilities and challenges in this market.
Both Mormile and Coy stress any print provider entering the field should carefully manage its expectations. They should start as package prototypers before moving into longer runs, where the money is, Mormile said. “Packaging has been around for years,” he added. “It’s not a field you can just fall into.”
As for Coy, he believes the best bet might be to start by printing packages for products that are packaged by hand, not by means of an automated fulfillment device. “It would be hard for you to jump right into packaging,” he said.
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