Test Your QR Literacy

1. Ninety percent of all cell contracts in the USA are two year or less in duration
2. All new android 2.0 OS based phones and later, BBM 5.0, and the Iphone 4 have a QR barcode reader app pre-installed on the device.
3. Smart phone market is the fastest growing segment within mobile.

The take away is that the ability to read a QR code is considered a basic functionality and has the support of all major mobile device manufacturers. It also shows that nearly all people with smart phones will have the ability to read a two-dimensional code for free as their contracts expire in the near term.

Where is this going? I feel this is going in the direction of the consumer. The consumer with his hand held super computer (aka mobile phone) gets the depth of information never before possible whether at the supermarket looking for the origins of a particular fruit, learning about the trailhead at a historical landmark or reading a magazine and wants to get pricing on the latest pair of designer jeans.

Our role, as cutting edge print service providers and marketers, is to connect with the various types of technology, especially QR codes, so we can more effectively help our clients connect with their consumers. The race is on to capture customers through new exciting channels and guess what? Large-format print featuring a QR codes is one of them.