Are you stumped on how to find ways to communicate with your target audience online? Do you wonder how you can make your printed material more engaging and interactive? No need to worry any longer. There are plenty of different ways for you to creatively engage with your audience!
A great way to make print interactive is by using QR Codes. These “quick-response codes” can be printed on any material, and can be scanned by a smart phone. They contain specified links that the phone will read and will automatically connect you with whatever link the QR Code is programed with. These links can be contact information of a person or office, a link to a video, a website homepage, and much more.
Viewing QR codes is simple. First, you need to download a QR-reader application, which are free. Then, once you open it, you just point your mobile phone camera toward the code as if you are taking a picture of it, allow the phone to scan the code, and the software on your phone decodes the image. (On some phones, QR code readers come pre-installed. Others require you to download them.) Instantly, you are directed to a website or a landing page. Or you might be presented with a special coupon offer or see a special text message. No need to write down anything or type in URLs by hand. Just stop, scan, and view. Imagine the possibilities.
Now that there is a way for you to bring your audience directly from your printed material to the Internet, here are some ways you can further engage with them once they are online. Again, QR Codes can be linked to almost anything, so you can make an individual QR Code for many of the following suggestions below.
You can announce webinars in your blog, social media sites, website, or eNewsletter. Webinars are an opportunity to share your expertise with any number of people, and you are able to have them participate, ask you questions, and share their ideas during the webinar, as well. Webinar programs, like GoToMeeting.com, even allow you to record the webinar so you can post it on channels, like your blog, for future reference.
This can create an opportunity to see which of your social media channels work the best. If you advertise the event on all channels with a link that directs them to the event’s registration page, create a survey question of which one of the company’s pages did they learn about the event. It will give insight of where and how much traffic flow is occurring.
You can incorporate this into your eNewsletter, blog, social media sites, events that you are going to- basically anything. Have them enter the contest by submitting their e-mail address, and by answering a few survey questions. This information will give you material to see if any of the participants could be possible prospects. You can also create a “Thank you for entering” e-mail for all of the participants in order to encourage future interactions with them.
Polls and Surveys
Polls are a fantastic way to learn more information about who is following you online. They are quick, easy, and efficient for both you and the participant. You can have the poll focus on any type of subject matter. Some subjects could be which of our services are most beneficial to you, how often do you need our service, how do you search for businesses like ours, etc. Display a poll on your website, eNewsletter, and social sites!
They are always a great way for them to stay up to date with what your business is doing. It also gives companies the opportunity to show a more personable side to their audience. Ways to humanize your brand on eNewsletters are integrating YouTube videos of staff members discussing a particular subject, blog posts, and sharing pictures of events the business participated with.