Eleven Ways to Interact with Your Audience Online
Blogs can be used as your daily eNewsletter. It is easy to keep them updated on a daily or weekly basis and you can blog on just about anything. Integrating videos, announcements, poll results, experiences at events, or subject matter are all fantastic topics to discuss in a blog. Your audience can be able to leave comments and share it with friends, and you would be able to easily announce news in a quick manner. Promoting new entries across all of your online channels immediately after is possible as well. Don’t be intimidated by the blog, entries can be as short or as long as you want!
Testimonial Interviews
Having your testimonials in video-form would bring new life to your testimonial page on your website. People would be able to see the clients you have worked with, how they talk about your business, and it would be easier for them to explain their experience with your business in person. Words can only capture so much, but videos are able to show how happy a customer was with your business, and they may even be able to bring in the product you made for them. Posting videos are possible on all social media sites and you would be able to monitor how many views and comments it gets.
eBook or White Paper Downloads
Sharing information and industry expertise are two big trends in social media and it is a great way to promote business to them. If you announce to your online audience that these materials are available online, they will be able to learn more about you and would be able to easily pass along that information to their colleagues. Try to set up a landing page to the free download as well. Having them enter their e-mail address and answer 2-3 survey questions before they download the document would give you the chance to gain more information about them.
Videos
Creating videos is so easy with the help of Flip Cameras, digital cameras, etc. They only have to be 30 seconds to 2 minutes long in order for it to send a valuable message to your audience. You can do so much with videos. Some ideas are announcing a contest winner, wishing your audience happy holidays, live footage of events, interviews with colleagues, or company announcements. Let your audience see the personable side of you and give your staff members the chance to participate with your marketing efforts. Integrate your videos on your website, eNewsletter, and your social media sites.
Twitter-Chats
Twitter chats can be very useful when it comes to attracting an online audience and giving those participants a chance to engage or respond to what you are saying. Twitter makes sharing and interacting so easy because of their hashtags, retweets, and your username handle. You can promote Twitter Chats and Twitterviews easily and seeing how people shared the information after the chat is always interesting to check out.
John P. Foley, Jr. is CEO and CMO of Grow Socially. Contact him at 800-948-0113 or email him at johnf@growsocially.com.
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