Avoiding the Flat
While sales may be slow, flatbed printer manufacturers find new roads to success.
“In this challenging economic climate EFI is focused on finding creative financing solutions that will allow our customers to own the industry’s best printing solutions,” commented EFI president Fred Rosenzweig. “The EFI Stimulus Package for VUTEk superwide printers allows print businesses to position themselves ahead of the competition by expanding their product portfolio and customer base, all while spending less cash.”
“The EFI Stimulus Package allowed us to economically acquire new VUTEk QS3200 technology that will help grow our business with new and more lucrative revenue opportunities without the immediate financial pay back pressures,” added Chris Wilson, Venture Printing chairman.
The EFI Stimulus Package is currently offered exclusively in the United States. Global finance programs will become available in the near future.
WP Wrap-up
The tough economic times have been a bit different for WP Digital, which is now within the WIFAG Polytype Group. “Our wide-format printer division has been reorganized,” said Michael Albrecht, vice president of sales & marketing, Digital Printers, WP Digital. “Therefore, we are entering the US market under a new perspective. Our products for the US market are being manufactured in Switzerland and have been completely re-engineered.” Albrecht said they can see that some customers postponed their decision to buy new equipment for a later date, but despite the poor economy, WP Digital has already delivered one of its new products to the East Coast and have many good prospects ahead.
Albrecht said print provider should realize that profitability could only be guaranteed by having a high reliable product without down time. “This will allow you to add additional shift(s) that will drastically improve your profitability,” he said. “It is also important to be versatile and to be able to print different type of jobs (flatbed and roll to roll), which are products allow our customers to do.”
Albrecht believes industrial applications will help WP Digital’s customers improve their competitiveness in the market. “Our product is specially designed for that as it can handle substrates up to 3.7 inches high and carry weight up to 10 pounds per sqft,” he said. “For example, it enables you to print on glass, wood, or any other special substrate.”
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