“Color printing is a big trend we are seeing in the marketplace. Customers want to create visually appealing renderings that closely mirror what the actual end product might look like. This spans beyond the engineering market to our other technical audiences such as GIS and MCAD professionals as well. Also, copying and scanning are important functions for our customers,” she reported.
Martinez pointed out that suppliers like HP are continuing to tailor their products to fit these new trends in the marketplace. “Suppliers are evolving rapidly to meet customer demands to drive down costs and increase efficiencies without sacrificing quality, HP included. The new HP Designjet T1120 Printer series features HP Professional Color Technologies which include enhanced sRGB, Adobe RGB printing and Closed Loop Color calibration to ensure accurate color management. The HP Designjet T1120ps also offers TIFF and JPEG with embedded ICC profiles, offset emulation, Black Point compensation and Pantone emulations. The printer is able to achieve a wide range of vivid colors produced by original HP Vivera inks and with the addition of gray ink in the HP three-black ink set, the printing system produces more accurate color and true, neutral gray for smooth area fills, more depth and subtle contrasts. Going back to the SD-MFP model, it boasts high quality for technical drawings, especially line and text with CIS scanning technology reaching 1,200-dpi optical resolution,” she said.
To address the scanning and copying needs of the marketplace, Martinez said that HP offers the Designjet T1120 MFPs. “An affordable solution to small and medium-sized technical firms, it features an integrated touch screen scanner interface that allows users to easily perform key functions, including copying or scanning to a USB or network and perform file management duties. Another solution is the HP Designjet T1120 HD-MFP which offers advanced copy, scan, performance and manageability features all in one integrated device with CCD scanning technology and professional-quality prints with HP Vivera inks. The scanner productivity features include collating, nesting, embedded scan accounting and a preconfigured driver that copies documents directly to other HP Designjet printers in the network, saving the customer time and increasing productivity,” she concluded.