Ever get a corrupted InDesign file that you can’t open? Markzware is offering a service to fix corrupt InDesign files for a $99 fee. If the file cannot be fixed, there is no charge. Printers who have used the service reported the quality of the recovery was good, but it would take a little time to fix small inconsistencies with the file. For more information, contact Markzware at www.markzware.com.
The company has also released the Windows upgrade of Q2ID v5 (Quark to InDesign). This Adobe plug-in is used to convert Quark to InDesign CS5 content. The Windows upgrade of Q2ID v5 is $99 for users of Q2ID v3 or v4 or $129 for users of Q2ID v1 or v2.
Think email is always better? PIAS (Printing Industries of America South) recently reported that the USPS delivers 99% of the mail to its addressees. On the other hand, a study by ReturnPath shows that only 19% of permission-based email makes it through the spam filters and delete buttons. Remember that these are just average numbers. If the target audience is decision makers, chances are the email death rate is a lot higher because of time pressures.
You might want to tell this to your customers if they question which is best to use. More progressive printers are offering their customers both direct mail and email marketing services to cover all the bases.
John Giles is the author of “12 Secrets for Digital Success” and “The DTP PriceList.” He is the technology director and a consultant for CPrint International. He can be reached at 954-224-1942 or email@example.com. You can also find John on Twitter.com (search for JohnG247) and Linkedin.com. To order John’s books, visit www.cprint.org.