The United States Postal Service (USPS) teamed up with Ellen DeGeneres’s co-owned Halo, Purely for Pets program to unveil its 2010 social awareness postage stamp—Animal Rescue: Adopt a Shelter Pet. MACtac supplied the pressure-sensitive adhesive label materials for the 300 million commemorative 44-cent, first-class stamps issued.
Nearly half of the six to eight million cats and dogs that enter animal shelters each year are euthanized; this number could be reduced by adopting shelter animals and ensuring pets are spayed and neutered. The Stamps to the Rescue promotional campaign, which comes to life through the new postage stamps, seeks to increase awareness about sheltered pets, encourage adoption and promote responsible pet care.
The Animal Rescue: Adopt a Shelter Pet stamps feature 10 furry cats and dogs that were formerly shelter pets but have since been rescued and adopted. Photographed by Sally Andersen-Bruce at an animal shelter in New Milford, Conn., the final stamps are also the work of Derry Noyes, designer and art director.
“MACtac is proud to be a part of this laudable campaign to draw awareness to and save sheltered pets,” said Allie Hazel, marketing manager, MACtac Printing Products. “We hope that this stamp series will move people to think of sheltered animals when considering getting a pet and do more to change this social problem.”
DeGeneres revealed the stamps to the public on The Ellen DeGeneres Show, and they went on sale nationwide after an official dedication ceremony at the Academy of Television Arts & Sciences in Hollywood. Stamps can be pre-ordered at www.usps.com/shop, www.stampstotherescue.com or by calling (800) 782-6724).