Caslon’s S3 Council Adds Resources for Printers

Caslon & Company, a PODi affiliate, announced that the S3 (Strategic Solution Sales) Council Web site has been redesigned and expanded with new training tools for businesses selling digital applications. All of the new content is available to PODi membership.

The re-launched S3 collection features a series of new online S3 Training modules, hosted by digital solutions expert, Kate Dunn, president of Digital Innovations Group. Based on her S3 Training Intensive session given at the PODi AppForum conference, the modules take users through the solution sales process, complete with tips, techniques, and exercises. This training will now be available on-demand, 24/7, in three 40-minute, self-paced modules. In addition to the new S3 Training modules, the S3 Council site includes additional e-learning modules and a wealth of open-access information, plus educational resources, recorded Webinars on sales and marketing topics, and practical tools salespeople can use to improve their results.

Those interested in seeing how the S3 Council and the newest training tools can help their businesses may attend a free S3 Council Orientation on June 22nd. The S3 Council collection is available at

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