But the economy as a whole will be the biggest factor facing the market going forward-that and the availability of credit. “The toughest issue facing everyone is the depressed demand for printed products due to the current economic downturn. We are seeing signs that the next year could represent an upturn in demand,” said Nazdar’s Bowles.
“The biggest issues facing the wide-/grand-format digital inkjet ink market will be the general economy and condition of credit markets, especially in terms of financing being available for print providers to invest in new digital technology,” said Schinlever.
“The greatest issue facing the market is the ability to deliver the versatility that PSPs need to meet their customers’ demands. PSPs are looking for ink technologies that address a broad range of applications, and manufacturers such as HP strive to meet current demands and to be leaders in developing markets through their R&D investments. With inkjet, there is no one-size-fits-all technology. Each ink offers its own value propositions to meet the needs of different customers, production environments, and applications,” said Allen.?