This recognition is a crowning moment in the company’s business goals, which focus on adapting the printing business to suit today’s technological abilities and environmental needs.
“Once again, BarkerBlue takes a leap forward in the construction industry—they’re truly walking the talk, paving a brighter future for our planet,” says Ted van der Linden, Director of Sustainability for DPR Construction and board member of the US Green Building Council.
“The use of renewable energy in the form of solar power is an outwardly visible way to demonstrate BarkerBlue’s leadership, and will complement greatly their paperless information management system and use of recycled paper in the printing process,” van der Linden explains.
People are Key
Klein points to their people as keys to their success and longevity. “The people are the key to our longevity and success. They are the ones that talk to our customers everyday and keep them coming back,” he added.
BarkerBlue has 45 full-time employees, many who have been with the company for more than 15 to 20 years. To promote education, the company pays for employees to take two classes a year for what ever they want to take. BarkerBlue also sends its people to about five or six ReproMAX DFS conferences per year.
“They are great opportunities to share best practices with other outstanding reprographers around the world,” said Roach. “In addition, our director of sales Jared Willis offers training sessions for customer service. He is LEED-certified in the construction market as well and frequently updates the staff on sustainability issues,” Roach added.
Their workflow consists of digital file submission and deliveries. We don’t pick up jobs, we receive them in large part electronically. But we do deliver them. We also never respond to requests for printing bids. For example, we fired our previous number one account, the San Francisco International Airport, because they bid out the contract every year. We are interested in customizing solutions for our customers. When they sign up with us, we basically become a part of the construction team and we attend project team meetings. We become a partner,” said Klein.
“ReproMAX is an integral part of our offering. It’s a great information sharing network and a great distribute-and-print network. I can’t stress how important ReproMAX is to us,” said Klein.
Opening the Vault
Both Klein and Roach consider their ReproMAX DFS planroom as the central hub of information for their clients’ construction projects.
“I tell my clients that we are not in the printing business. We are in the information management and fulfillment business. We believe that printed communication has a place but its only one form of communication. We strive in our planroom community to have a digital trace tracked to every piece of paper that’s out there,” said Klein.
“Our planroom becomes a sort of Big Brother. We have 10 full-time project managers in our Digital Asset Department that actively manage the projects. Our client retention rate shows its working,” added Roach.
As for the future, Klein sees many challenges ahead for the reprographic industry. “Most reprographers now have an online planroom and they consider it a good document management and print ordering tool for their customers. That’s not enough. We have to be an integral component of the building systems that enable integrated project delivery. We have to address Quality Control, Cost Control, and Time Control on every project. With ReproMAX DFS and the hard work of our talented Digital Asset Department, BarkerBlue is already there.”
Gene Klein’s 5 Secrets for BarkerBlue’s Success
- It’s all about the power of the network: “ReproMAX.”
- We only want to play where we can change the paradigm for our customers. “On our AEC side, we improve the fundamental business processes of construction. On our color side, we increase the ROI of each printed piece via personalization.”
- Invest in new technology: “We have always been on the leading—and in some cases—bleeding edge in new technology and equipment.”
- Investment in our people: “People are so important to our success.”
- Being part of the project team: “We are not a vendor, we are a partner. We try to touch every part of our customers’ processes throughout their projects. We are only interested in customers who can leverage our entire value proposition.”