IWCO Direct, a U.S.-based privately held provider of direct marketing solutions, has successfully completed the acquisition of U.S. operations from Transcontinental Direct, a high-volume direct mail organization with facilities across the United States.
The purchase price was approximately $100 million.
This transaction provides IWCO Direct, located in Chanhassen, Minn., with a national footprint to further strengthen the company’s exceptional ability to execute and deliver highly effective direct marketing campaigns.
“We welcome our new colleagues and customers into IWCO Direct,” according to Jim Andersen, IWCO Direct president and chief executive officer. “The breadth and financial stability of our newly combined resources offer tremendous value for customers seeking delivery of highly effective customer acquisition, loyalty and engagement direct marketing programs.”
Fortifying Postal Strategy
The strategic alignment of the two organization’s complementary technology and service capabilities fortifies IWCO Direct’s postal strategy.
With advanced, diverse production centers and a highly skilled workforce located near the country’s major population centers, IWCO Direct will provide operational efficiencies through equipment deployment and other synergies to help customers deliver their messages more precisely and efficiently than ever before, according to a company statement.
IWCO Direct acquires Transcontinental Direct’s U.S. operations in Warminster and Hamburg, Pa., Downey, Calif., and Ft. Worth, Texas.
“We are focused on seamlessly integrating Transcontinental Direct into IWCO Direct’s culture and production processes as we work toward a balanced platform across our national footprint,” explained Andersen.