“One-to-one marketing is most powerful when utilized across a multi-channel, integrated campaign. The cohesiveness of the overall campaign elements—in this case on a printed magazine cover and a Web site—creates fluidity, drives brand equity and reinforces the message. Marketers shouldn’t forget that pURLs are also a great tool to validate existing data and collect new information from their target audience. The idea is to enable marketers to paint the most complete picture of their customers in order to properly address them and have meaningful two-way conversations,” said Hueston.
In the end, a lot of disparate parts all came together to form the amazing project you’re currently holding in your hands. It couldn’t have happened if our partners hadn’t been not only willing to work with us as we felt our way through the steps, but were also willing to offer suggestions based on their own experiences of what works and what doesn’t. It was a great example of how a shop can take an idea and really help a client create something amazing and eye-catching.