Using renewable energy, such as wind power, is fast becoming a reality for companies that want to take responsibility for their carbon footprint. One local company, Premium Color Group LLC, entered into an agreement with Renewable Choice Energy to use renewable energy as its sole source of power through the use of Renewable Energy Credits.
The Clifton, N.J. multichannel marketing service provider got on board with the notion of wind power last September. “We’re a responsible printer and we support the wind power effort,” said Andy Griffin, managing partner of Premium Color Group. “Our clients want to see these green initiatives and promote them to their clients.”
Renewable energy, also referred to as clean energy or green energy, is defined as “energy derived from resources that are regenerative, or for all practical purposes, cannot be depleted, such as wind power.”
Premium Color Group is working with Renewable Choice Energy to voluntarily participate in the program of purchasing renewable energy credits that will be used for carbon offset.
“Our commitment is similar to fighting global climate change by turning to alternative renewable energy sources,” Griffin said. “Offsetting the carbon emissions by purchasing Renewable Energy Credits is just one way that we can all help. Wind power (vs. current Fossil fuel sources) is definitely a cleaner, safer choice for any business to consider.”
While Griffin admitted that his electric bill at the company’s 35,000 sq-ft hasn’t changed in the past few months, he did note that his clients love the fact that they can use the wind power logo and the FSC-certified mark on their printed products. “It’s a great marketing tool,” he added.
How it Works
Premium Color Group buys its Renewable Energy Credits (REC) from Boulder, Colo.-based Renewable Choice Energy.
According to Renewable Choice Energy, a renewable energy credit (sometimes referred to as a renewable energy certificate or “greentag”) is an environmental commodity that represents the added value, environmental benefits and cost of renewable energy above conventional methods of producing electricity, namely burning coal and natural gas. RECs help wind farms and other renewable energy facilities grow by making them more financially viable, thereby incentivizing development.
Renewable energy facilities generate RECs when they produce electricity. Purchasing these credits is the widely accepted way to reduce the environmental footprint of your electricity consumption and help fund renewable energy development. Purchasing RECs at the same quantity as your electricity consumption guarantees that the energy you use is added to the power grid from a renewable energy facility and supports the further development of these facilities.
Renewable Choice RECs are tracked and certified by the leading national third-party REC auditing organization, Green-e Energy (a program of the not-for-profit Center for Resource Solutions) which guarantees they are not double-counted. The company designed a Printing Program Guide with printers in mind and it is available and free via this printing industry sub-page of its Web site: www.renewablechoice.com/business-industry-solutions.html#industry-guide-printing.
Premium Color Group is also a member of the Forest Stewardship Council, the leading organization in the battle to ensure that woodland resources are used in a sustainable manner. The company’s commitment carries into its clients’ materials, which display the Forest Stewardship Council’s logo and signify that each client is also committed to the environment and the sustainable use of America’s forests.
Premium Color Group works with businesses of all sizes, helping them grow larger faster by allocating their marketing resources more effectively. Clients include Mercedes Benz, SS&B Advertising, Panasonic, Draftfcb, Konica Minolta, Ricoh, Dreyfus Financial and Kyocera.