“We provided most of the content, and we worked with VANOC’s creative department and used much of their graphic template,” said Paul Holden, publisher of BIV Custom Publishing, a division of Glacier Media. “Our managing editor oversaw the content and assigned contributors where appropriate. VANOC was actively involved in all stages of the publishing process and the book was ultimately approved by them.”
Jobs of Olympic Proportions
Many other printers who produce signs, banners and car and bus wraps captured work for the Olympics. Wholesale Sign Solutions, a Washington-based digital printer, was installing five-foot panels at the Heineken House and Dutch pavilion in the Olympic Village less than a week before the Games began. The pressure-sensitive vinyl panels, which he produced on the company’s Mimaki JV3 and JV5 wide-format solvent-based inkjet printer were being used as interior temporary walls for retail and bar areas.
“The color was very critical,” said Brad Taylor, Wholesale’s president. “We had to meet the specifications for the Heineken green and red logo and the Dutch orange shades.” Taylor said the project began with his firm working 20-hour days and overtime to print and ship the panels. “They pulled the trigger three weeks [before the installation] and gave us the job,” he said. “But in this economy we are so blessed to get it. Last year our sales dipped 30 percent, and this project alone will bring us back to even.”
Monster Media Inc., a large- and grand-format digital printing company based in Riverside, Calif., supported one of its clients by producing a vehicle wrap tied into the Olympics. The customer, sunglass and athletic eye-wear manufacturer Oakley, was taking its show hauler and trailer to Vancouver for the Games. Monster Media wrapped the vehicles with Olympic images, which were printed with its new synthetic ink-based HP Designjet L65500 printer. All of the vibrant colors were produced in the Olympic spectrum along with national flags spread over the wrap.
Sheer size and logistics were the two challenges being faced by Ampco Grafix, a full-service graphic printing and design support facility with large-format digital printing capabilities, when it learned it would be wrapping three new ferries owned by B.C. Ferries. It took 10 days and 370 hours of work to print the wrapping for each ferry—40,500 square feet of adhesive vinyl printed on 992 individual panels. Each panel had to be numbered and matched exactly with the others so the graphics would look seamless on the ferries. The graphics were about eight metres tall and 130 metres long and nearly covered both sides of the vessel. “It was a huge job—the largest commercial marine application of vinyl graphics in the world,” said Dann Konkin, president of Ampco. “No one has ever put graphics on something this size.” Ampco also produced graphics to wrap two Rocky Mountaineer trains, which served as public transit alternative between Vancouver and Whistler during the Games.
Other types of printing were generated for the Games as well. For example, Coca-Cola produced collectible cans inspired by popular Winter Games sports. And Canada Post Corp., an official supplier of the 2010 Vancouver Winter Olympics and Paralympics, issued a set of five domestic postage stamps on the theme “Sports of the 2010 Winter Games.”