Wollmann added that new LED monitors can now display a good portion (or all) of the Adobe RGB color gamut for a few thousand dollars in comparison to over $10,000 just a few years ago.

If canvas prints are on the menu, Wollmann recommends purchasing coating equipment like HVLP spray guns, a spray booth and drying racks large enough for the largest print you plan to offer. “You’ll also need a canvas stretching machine, stapler gun, compressor, miter saw and a rack for raw materials if you are planning on offering stretched canvas.”

Wollmann added that photographers typically use one canvas and several papers—glossy, luster, fine-art smooth, fine-art rough and occasionally a metallic paper. “We use a matte canvas that can be coated to be gloss, satin or matte to limit inventory,” he said. “Artists can enhance their reproductions by embellishing the Giclee with acrylics and can even add objects like handmade papers or glass beads. One of our clients uses crushed diamonds in his art.”

Tolani said the industry changed when ink-jet pigment-based inks archival ratings met a sufficiently wide color gamut. “This is when inkjet started to really be used for fine art final prints.”

Tolani finds his clients like Hahnemühle and Museo papers. “They have many different styles and we feel they are a trusted source in terms of quality for the fine-art community.”

And finally, yes, you can order fine-art prints through your phone. “We have an app on the iPhone called iPrintMe,” said Wood. “You can order the canvas right over your phone.” There are thousands of photo apps on the iPhone, including some that can turn your photo black and white, or give it a psychedelic look. But none of them had a way to output the image. “Now, they can order a print over our app,” said Wood. “It takes you seconds. You just fire up the app, choose an image and place your order. And that’s where we see the craziest stuff. It makes our art look boring and it’s fun to do.”

It makes you wonder what the Great Masters would think about all of this.