Case of Price, Part 4
How do we price something that we’ve never done before? Tom Crouser says, you can't. Or at least, you cant price it accurately. Printers need to master new skills in order to effectively price them, but that doesn't mean you should give it away. Tom has...
Finally, if you want to learn more specifically about what folks are charging for products and services, go to www.crouser.com/panel and sign up for my National Panel on Prices, Costs and Wages. We’re already undergoing price studies in the field of social media as well as many other print shop related subjects. Hope this helps.
Tom Crouser is author of the “Crouser Guide to Small Press Printing” as well as the newly released “Digital Printing Price Guide” (www.crouser.com). He is principal of Crouser & Associates, Inc., 4710 Chimney Drive, Charleston, WV 25302, 304/965-7100. You may reach Tom at tom@crouser.com. Tom is now tweeting, friending, and linking in. Follow his Small Business, Schmizness column on Facebook at tinyurl.com/smallbusinesss, friend him on Facebook, link to him on LinkedIn, and follow his tweets at www.twitter.com/tomcrouser.
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