Process & Workflow: More than Just Brick and Mortar
In today's business climate, PSPs need to use every tool in their arsenal. Have you embraced Web-to-print and online storefront technology? You might be missing out on a bigger opportunity than you realize.
Minnick phrases the thought another way, noting that the technology is a complement to the business and sales process of the printing company. “It provides a contractual relationship between the customer and the print provider, bringing additional value to the business plan. It’s not just working sale to sale.”
Added Ballinger: “We find our best customers are thinking about making convenience available to their customers. They’re not just selling widgets . . . In a business that is generally considered a mature industry, printing, there’s still a lot of opportunity. You have to go out there, network and sell like crazy.”
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