One more consideration when building online traffic to your company is to build link-juice. These links appear on other websites that have a connection with you or your company. Also add links to associations you belong to, such as your local chamber of commerce, the Better Business Bureau, etc. Add links to organizations for which you sponsor, make donations or volunteer your time or services. These links will establish credibility for your company and many times help with your rankings on a search page.
Search engine optimization sounds intimidating at first. As it turns out, SEO is a way for your company to be listed when a potential or existing client seeks your service out on a search engine. All you need to do is talk to people in a way that catches their attention … and their business.