As part of this, we have published a formal organization chart and an updated employee handbook, adjusted and cross-trained the staff to provide continued growth and improved productivity, and implemented daily production meetings and monthly staff meetings. At the monthly meeting Peter shares the financial numbers, results of the previous month, and plans and goals for next month. It’s important for the team to be as informed as possible about their expectations and the company expectations overall.
To stay focused on our niche and what we do best, we have been developing a formal marketing plan and have energized the sales and marketing efforts. We are selective about where our marketing dollars go and will not do work where the profit is not right. We’re not afraid to say no to that type of business. We are in a constant stage of raising the bar in every aspect of the business with the end goal of having an infrastructure prepared to capture even greater market share.
I will acknowledge that creating an infrastructure and a team that is prepared for doing business differently as we move forward can be difficult. However, we are committed to being a value-added supplier to our customers. We are committed to following the successful road and will not hesitate to make needed changes.
Your business is no different. It is essential to recognize our industry has changed. You need to learn what works in this new world and apply it. Don’t expect that the old ways will still work. Involve your staff, create a new solid infrastructure, and build a competent, stable, well led workforce. You can no longer just sit on the fence and hope to survive. You need to be deliberate, strategic, and laser focused to do what it takes to thrive in this new world.