Atlanta’s Preprint Rises to the Challenge of a Changing Market with Support from Longtime Supplier Heidelberg
Since its founding as a small graphics and prepress agency in 1990, Preprint has steadily broadened its focus and deepened its expertise to become a total solutions provider for its many satisfied clients. The Atlanta-based, woman-owned commercial and quick printer has built a fine reputation for quality and customer service with the help of Heidelberg, its primary prepress, press and postpress supplier, and all-around strong right arm.

The company acquired its first Heidelberg press, a 2-color Printmaster GTO 52, in the late 1990s, and followed up with a 4-color Heidelberg Quickmaster DI, plus assorted pre- and postpress installations, including a Prosetter violet platesetter with Prinect workflow, a POLAR 78 cutter, and a Stahlfolder TD 52 with right angle attachment. Most recently, Preprint replaced its original Printmaster GTO 52 with a Printmaster QM 46 2-color. Thus equipped, confirmed Timmi Verma, who owns and operates Preprint with husband Sanjeev, “We’re always pushing the envelope in terms of speed, quality, and technical mastery because we know we have the right tools for the job.”

Roughly 50% of the company’s product portfolio is produced on the Heidelberg Quickmaster DI, which now receives a valuable assist from the newly installed Printmaster QM 46. The new press, said Verma, “has made life so much easier around here. The press is extremely fast, registration is excellent, and we no longer have trouble maintaining solids. It’s small but highly effective, and it prints like a much bigger press.” Should a 4-color job require the addition of a fifth color, such as a metallic, “We can take it off the Quickmaster DI and put it right on the Printmaster QM 46,” Verma adds.

A recent job, for example, called for the creation of “the most gorgeous” stationery package: three colors with solid yellow on the back and white foil decoration. “The Printmaster QM 46 kept that solid color absolutely consistent,” Verma said, “and it’s exactly this type of success the Printmaster QM 46 is helping us achieve.”
Preprint has witnessed enormous changes in the graphic communications business in recent years. “The whole dynamic has changed,” Verma explains. “People may shop for price, but we’ve found that what wins in the end is the quality of the service they receive. When a customer brings us a job, I know that customer is going to stay because we do it right and because we bring so many other things to the table. That’s our niche. Service is a big, big deal, and its value to the customer cannot be overestimated.”

Preprint clearly is onto something. The $1.2 million shop boasts a loyal clientele made up of regional arts organizations, designers, Atlanta city government, Atlanta public schools, and a host of ad agencies and design firms.

The company’s relationship with Heidelberg is rooted in the reliability of Heidelberg equipment and the quality of its service. While the company’s service needs are few and far between, “I firmly believe you get what you pay for in this business,” Verma said. “Early experience with competitive products taught us that the level of support we receive from Heidelberg is unmatched in the industry. I think that’s key.”