For most customers, the cost of printing is more than just the cost of putting ink on paper. Be creative and offer customers ideas and examples of how your services can reduce their overall costs. Just broaching the subject will help raise your value in the mind of the customer.
You don’t want to let customers guess what you do. You don’t want to have to guess what customers need. You don’t want to hope they read the mailing you sent them. You want to get in front of them with your message. Ask any print industry consultant and they will tell you the best salesperson is the owner. If the owner is networking in both the cyber world and the real world, and then getting out to see customers and prospects to ask for new business, then the company has a strong chance of surviving the recession. If the owner just sits in his office, makes deliveries, or becomes bogged down in production, the company’s chance of success drops dramatically.
Having Publisher Problems?
Even though Microsoft Publisher has gotten easier for printers to work with over the years, some printers still have some issues. Markzware has upgraded it Publisher to InDesign conversion software. The Adobe InDesign user simply clicks on “File” in the toolbar, then “Open,” and selects the appropriate Microsoft Publisher file for conversion. This simple two-step process initiates the conversion and opens the document in Adobe InDesign. The solution can help a printer avoid having to recreate the document from the ground up. The program costs $200. The company offers special discounts if you purchase the application bundled with their other conversion solutions.
Font Problems Resolved
Smasher 1.7 is a preventive maintenance utility that helps Apple Macintosh computers eliminate corruption to font caches and temporary files. This is the number one cause of font related problems and workflow interruptions. Insider Software, maker of FontAgent Pro, says it has improved Smasher’s support for Adobe Creative Suite 4, QuarkXpress 8, and Microsoft Office 2008. According to the company, this is the only program that runs automatically to help avoid font problems. The program costs $49.95 and is available from www.insidersoftware.com.
Check Printer Offers Business Services
Deluxe just doesn’t print checks anymore. The company is offering a variety of services to small business, including logo design, website development and hosting, direct mail campaigns, social networking, promotional items, business forms, and signage.
The company’s latest offering is a free email marketing tool called EasyContact. Its aim is to make it easier for small businesses to do email marketing. EasyContact allows users to send to 100 email contacts per month for free. Additional plans allowing users to expand their mailings to a larger group are priced below the competition.
Deluxe expects small business owners to use EasyContact to create e-newsletters, special promotions, event announcements, and general business updates. To find out more, visit www.deluxe.com.
John Giles is the author of “12 Secrets for Digital Success” and “The DTP PriceList.” He is Technology Director for CPrint International. He can be reached at 954/224-1942 or email@example.com. You can also find John on Twitter (Search for JohnG247) and LinkedIn. You can also visit his website at www.johngiles.com and link to his blog.