Speaking of being “in the community,” just like online marketing will never replace the need for printed materials, social media will never replace the need for face-to-face interactions—no matter what your teenagers are saying. Street networking, being a part of those community and professional organizations, passing business cards hand to hand—these are all a part of the big picture of successful business networking. In fact, the more you’re out there, the more likely you’ll be “in” when it comes social media. More people will be likely to seek you out on those social networking sites if they’ve had some pleasant in-person interactions as well.
So, are you ready? Follow these tips, keep it simple, understand what’s out there, and soon you’ll be able to add social media to your list of expertise. Printers know the importance of growth and change (think about that equipment you never though you’d need). Consider social media just another step up the ladder instead of that darn monkey, and you too may be singing the praises of this social media craze before you know it.
Tawnya Starr is president of FireSpring’s PrinterPresence. She has dedicated her career to educating the printing industry on proven website and marketing strategies. In 2005, she received the Industry Award of Distinction from NAQP for her service as a consultant and educator to the industry. Contact her at Tawnya.Starr@Firespring.com.