These types of flexible machine configurations enable printers to produce a very wide range of products on a single machine, putting them in position to most certainly win over new customers and enter new markets they traditionally couldn’t touch.
Arguably the most compelling reason of all? Regardless of the printing process, the packaging market is here to stay. Whether it’s a label, box, bag, container, pouch or a receptacle yet-to-be-imagined, packaging will continue to evolve, innovate and reinvent itself. And in a printing industry that’s losing market share to an intangible and virtual alternative (i.e., the internet), that’s welcomed news indeed.
Andy Fetherman is the division manager, web press technology, for Muller Martini Corp.