Did you see one in the fifth book in the Harry Potter series, Order of the Phoenix? You might have if you live in Canada. In the Canadian release, the Eco Audit was printed on the back pages of the book. It indicated to readers that by switching from virgin to 100 percent PCW stock for the print run of 950,000 copies, this resulted in the savings of 29,600 trees, 12.4 million gallons of water, 20,300 BTUs of energy, 1.4 million pounds of solid waste, and 2.7 million pounds of greenhouse gases.
Heidi Tolliver-Nigro is an industry writer, an analyst specializing in digital workflow and technologies. Her e-mail address is email@example.com.
How Can Creatives Justify Higher Recycled Paper Costs?
Even though many clients may want to use recycled paper, the realities associated with paying for it can get in the way. Here are some ideas from Conservatree for how you can offset the cost increases for recycled paper, if any, and justify its use.
- Recognize that recycled paper’s benefits are far greater than simply dollars and allow a price preference. The most common is 10 percent. Several studies have confirmed that price preferences do not increase paper budgets to the preference limit. Even 10 percent price preference policies generally yield paper price increases of no more than 2-3 percent overall. However, some recycled papers need the entire preference while others are less expensive than virgin. Price preferences allow buyers the purchasing room to choose recycled papers, even when some grades may be slightly higher-priced than their virgin paper alternatives.
- Aggressively reduce paper waste, using the resulting paper budget savings to buy recycled paper, even when it is more expensive.
- Apply recycling income and savings, such as payments for collected paper or avoided disposal costs, to fund the difference in costs for recycled paper.
- Put price differentials into perspective. How much is the actual price difference compared to the total project cost, or total budget, or other expenses? Can you off set higher-priced recycled paper purchases with savings from other types of recycled papers that are less expensive?
- Take the long view. Paper markets are cyclical and highly dynamic. Sometimes all paper prices are high, other times low. Sometimes market factors affect recycled and virgin papers differently and cause temporary price differences. Experienced paper buyers realize that prices continue to vacillate.