The Bennett Group Offers Insider Information on Mailing
The Bennett Group Inc. last month released a new self-paced mailing education program, Barcode to Bottomline Seminar Series for the Business of Mail. The program is a “take home” training series—a six-volume set of books and videos written and produced by leading postal automation educator Mary Ann Bennett and provides a constant focus on the economic factors impacting the print/mail industries.
Titles include:
- Design Your Way to Postage Savings
- Printers Expand into Mailing—10 Steps to Success
- Direct Mail “Green” Initiatives
- Gateway to Successful Addressing
- Variable Data and Dynamic Direct Mail
- Marketing Your Mailing Services
All six volumes contain 60 minutes of instruction in video format and a printed resource guide full of up-to-date information and illustrations. The boxed set or individual titles are available at www.mailingtraining.com.
The content is easy to understand and convenient to use. The sessions contain both tried and true basics and the latest insights enabling printers and mailers to increase profits and decrease financial threats for their print/mail business. Barcode to Bottomline is an efficient tool that printers and mailers can utilize to assure current business sustainability and to generate future economic growth.
If you are a printer looking to add mail as a service, already in the business of mail services or a direct mailer, this self paced educational series will assist you in leveraging insider industry knowledge to your best economic advantage, according to Mary Ann Bennett, president and CEO of The Bennett Group, and founder of the Mailing Training Institute.
“We’ve developed the Barcode to Bottomline program to efficiently get this broad range of basic knowledge and current hot topics to those who need it most. Our firm is pleased to bring the latest information on all aspects of the Business of Mail to those not able to attend our on-site programs at The Mailing Training Institute at our Rochester, N.Y. facility,” she noted.
