“Just because everything is different, doesn’t mean anything has changed.” - Irene Peter, writer
You probably noticed a slight difference when you received this week’s copy of Printing News. The full tabloid size, one of our trademarks for many years, has been reduced. We’re not quite your standard size magazine, but we’re not as big, either. There are reasons for that, and I thought I’d take the opportunity to address them directly.
First and foremost, as Ms. Peters noted in the quote, just because we’re a different size, doesn’t mean anything has changed with regards to content. The columns, departments and features you love about Printing News will still be found within our pages. In fact, I’m working on our 2010 edit calendar right now, and lining up writers for what I believe will be a year of great stories you, my readers, will enjoy getting every week. All your favorite columnists will be back, and we’ll still run all the news, products, careers, calendar updates and more that you’ve gotten used to seeing. We’ll just be doing it in a slightly smaller package.
Since I know you, my readers, aren’t stupid by any stretch of the imagination (in fact, I think I have the best group of you in our industry) so I won’t pretend or gloss over the fact that cost did play into this decision. While it was not the only factor, the fact remains that it is less expensive for us to produce Printing News in this new size format. Like the rest of the print industry, we’ve seen our share of issues with the economy being down this past year. However, I assure you, Printing News is still going strong! We’re not having a record year, but we are doing well.
This is a change we have been talking about for several years now, in fact. Like printers, we realize that we can’t simply continue to do the same thing every year. We want to practice what we preach, and we’ve looked at ways to stay relevant as the industry evolves. One of those ways has been to keep our content ahead of the trends, so you’re prepared to face whatever comes next. Another has been to tweak our overall look, with a new logo and new feel to our pages over the past few years. This is just another step in that direction.
In the end, it came down to a strong belief that our industry—and not just print in general, but trade magazines specifically—has changed irrevocably. This size change is a visual representation of our commitment to you, our readers, that we will remain ahead of that change.
But size isn’t the only change you’ll see from us in the coming months. We’re also working on launching a brand new online Buyers’ Guide that will give you a faster and better way to find the products and companies you’re looking for. We will continue to focus on our Web site, and on revamping it and creating content for it that will be useful to the way you want to access information in today’s world. We’ll be working more closely with our sister publications, Quick Printing and Wide-Format Imaging, to ensure we always provide the most useful content faster than anyone else. And we have a few more grand plans up our sleeves, but those I can’t talk about just yet. Suffice it to say, 2010 is going to be a great year for us. We have a lot of ideas, and a fantastic staff in place to help up turn them into reality.
I’m very lucky. I wake up every day and look forward to coming into work. I love what I do, I love the print industry, and I love this magazine. And not everyone is as fortunate as I am to have such loyal and dedicated readers. For that, I thank you all.
My goal is always to not only live up to the Printing News reputation, but to grow it and make it even better. I love hearing from you, and I love hearing about how many generations have read and continue to read us. In fact, I always want to hear from you. So feel free to call, e-mail, or stop me on the streets at any time. Good or bad. I like to hear what we’re doing wrong so I can fix it, and what we’re doing right so I know we’re on the right path.