Clients’ needs will always determine the range of products offered by a printer, but branching out into the custom printed field opens the doors for new and exciting opportunities and the thrill of creating something that has never been done before.
But no business will truly succeed without a solid business model. Feldman believes that his company’s success is due in part to a business model that is personal to the company and focused on specific needs.
It’s business 101. “It does matter what type of business model; you have to sit down and find out what will work best for you,” said Feldman. “It’s a personal thing. You need to know the metrics of business.”
In any type of industry, the metrics should include good strategy, bookkeeping, and cost knowledge. Feldman stressed that knowing all of the costs in a business is the key to making profit. This includes knowing the cost of substrate waste, inks, solvents, and the like in addition to standard overhead.
In relation to the client, he said, “We just tend to work very closely with our clients to come up with a better business model. We tend to customize what that client needs.”