In addition to providing more services in a “one-stop shop” where customers can use the same PDF files for both digital and offset production, Xerox says FreeFlow can increase profitability by helping printers to create digital print applications, such as personalized marketing pieces, using a familiar workflow process that requires minimal training.
With Fuji at Drupa, Xerox demonstrated how digital complements offset by producing a brochure using an integrated workflow and combination of technology.
Starting with the same file, offset plates were created on the Fujifilm Luxel T-6300CTS, a B-size thermal platesetter—the first step for longer print runs. Shorter runs requiring faster turnarounds printed on a DocuColor 5000 Digital Press driven by the FreeFlow Print Server.
Screen USA (Booth 6100) will unveil the upgraded Trueflow SE computer-to-plate workflow system at the show. Since its launch in 2000, Trueflow has evolved from an intelligent RIP application to a universal workflow for businesses that maintain a hybrid offset/digital workflow. Last year at Graph Expo and Drupa, Trueflow SE 6.0 offered the latest in JDF-compliant PDF handling via the Adobe PDF Print Engine. In 2009, v.7.0 features Equisosnet, adding print-on-demand and transpromo capabilities.
Océ North America (Booth 1863) will show the latest Prisma software, which configures hybrid digital and offset workflows to drive different printing systems via a common platform and process—even across multiple sites. Workflows can be directed from a single workstation. And with Prisma output management, the choice of printing method does not have to be made until the end of the process chain, instead of at the beginning, so users gain flexibility for scheduling, resource utilization and load balancing.
Last year at Drupa, Océ showcased Prisma’s versatility. From a “software island” of 12 workstations, the firm demonstrated every process in modern print production workflow: document creation, scan and makeready using its Document Designer and DocSetter software; and Web-to-print and soft-proofing solutions using PRISMAweb and TrueProof. Midsize print shops can be powered by PRISMAaccess and PRISMAprepare software, while medium- and high-volume production printing is aided by PRISMAspool and PRISMAproduction.
Based near Chicago, contributing editor Mark Vruno is a business writer who has reported on the commercial print industry for more than 20 years. Most recently, he was executive editor of Graphic Arts Monthly magazine. Email him at email@example.com.