This is an increasingly important best practice for e-mail. Sharing within social networks is a growing trend, and strategies are being put into place to make it as easy as possible for people to include links to videos, audio, graphics, offers, and more.
Although the best practices for e-mail go much further, these four elements do illustrate just how different from print e-mail marketing can be. If you’re using to working largely with print, it requires a shift in thinking that goes beyond the medium used to communicate the message and requires a whole new way of understanding the way that message is delivered
Heidi Tolliver-Nigro is an industry writer, an analyst specializing in digital workflow and technologies. Her e-mail address is email@example.com.