Xerox Expands Rochester Facilities

Xerox Corp. added 4,000 square feet to its showroom of digital printing technology in Rochester, N.Y. to make room for additional equipment, including the iGen4 press, which is the latest addition to the now more than 100,000-sq.-ft. Gil Hatch Center for Customer Innovation. The center gives visitors access to Xerox’s entire portfolio of equipment and solutions, as well as product and application experts to help them understand and maximize the capabilities of the machines.

Xerox also uses the center to host workshops about a variety of topics ranging from photo publishing and direct marketing to transactional printing and variable-data campaigns. These workshops have attracted more than 4,000 global attendees during the past two years. Other workshop topics include book publishing, transactional printing, business and market development, quick and franchise print, and integrating digital and offset printing.