Catalina’s holographic films are clear, embossed films available in various patterns, and are metallized to create 3-D and prismatic patterns. The resulting special effects create eye-catching signage such as decoratives, posters, children’s toys, game cards, labels and lettering on banners.
The company’s Wall Graphics are used for highly effective advertisements and promotions. With an ultra removable and reusable adhesive, it can be applied to smooth and most painted walls (flat, non-textured walls only). It comes in a clear and white vinyl, and can be top-coated and non top-coated for offset, screen and digital printing.
Joe Formosa, holographic business manager at Vacumet Corp., (www.vacumet.com), a Franklin, Mass. producer of vacuum-metallized plastic film, papers and holographic substrates, said a client he has worked with over the years had a lot of success printing fish food labels that gave the appearance of scales of a fish. “The look of holographic papers is very exotic. If a printer works with a great designer, or uses one of our designers, the end result is a great product to sell,” he said. Because these papers cost four times more than traditional white paper, the added service of a graphic designer and a better product means you can mark it up accordingly.
Formosa noted that enhancing annual reports is a good place to a start when using this product. “Since our holographic paper provides a background effect, it can still be further enhanced with all convention printing techniques. This means, in addition to printing with four-color process inks, our papers can be enhanced with hot and cold foil stamping treatments, including metallic colors, metallic finishes, holographic treatments, metallic inks and UV matte and high gloss finishes, either all-over or in spot treatments. Basically, any way that ink and paper are enhanced today can be combined with our holographic paper,” he said.
Vacumet’s HoloPRISM holographic paper and plastic features unique, illuminating effects. When combined with print graphics these effects generate instant shelf appeal. Available in a variety of patterns, HoloPRISM paper and plastic can be slit, laminated or backed with adhesive. It can also be sheet cut and embossed. Formosa noted that the company sells in quantities of 15,000 - 25,000 sheet ranges, but can fulfill smaller orders—like 2,000 sheets—depending on the size.
According to Vacumet, HoloPRISM is an environmentally superior alternative to foil. The metallizing process used to create HoloPRISM holographic paper represents a 97 percent energy savings over foils. Metallized paper is produced by applying a lacquer (polymer) coating to specially selected base papers. The lacquer-coated paper for Vacu-Brite products is then metallized in a sealed vacuum chamber; for HoloPRISM products, a second processing step is performed followed by metallization. An ultra-thin aluminum layer is evaporated onto the coated paper to achieve the desired gloss and reflectivity. Following the metallization process, the paper is prime-coated to prepare the surface for printing, and moisturized to stabilize moisture content and achieve good lay-flat performance. The base papers used range from 28 to 110 pounds per ream (3,000 sq.ft.). Only one to three ounces of aluminum per ream are used to produce the metallized layer. By comparison, up to 15 pounds of aluminum are used to produce foil laminates, according to Vacumet.
For printers who would like to know more about these products and how to market them to their clients, manufacturers are accessible and willing to share ideas and examples of how to enhance a common printed product.
Dissolvable Label Stock
For customers wishing to avoid the time-consuming hassle of label removal, MACtac Printing Products has developed a label stock that completely dissolves in water—face, adhesive and all.
The dissolvable label serves a number of application purposes, particularly in the areas of food service and health care where label use is often mandatory, but removal may be difficult or forgotten. Labeled containers can be put directly into dishwashers or boiling water without the possibility of labels clogging drains or contaminating food.