Silver Halide Photo Albums at the Speed of Digital Picture Books

It appears that the “traditional” photo album, full of high-quality silver halide images, has come full circle. Marginalized by picture books with inkjet or other digital images of sufficient quality for most consumer requirements, the photo album simply couldn’t be created as affordably or as productively as its new rivals. But in a bit of an ironic twist, it’s now benefiting from the very technologies that had threatened to make “the photograph” little more than a topic for your parents’ fond recollections.

Earlier this year, Miller’s Professional Imaging began offering what might be called hybrid photo albums of high-quality silver halide images—created at production speeds and pricing levels commonly associated with press books featuring non-silver halide prints. This feat takes place at the company’s “digital lab” in Columbia, Mo., and relies on a relatively new production device from Switzerland’s Imaging Solutions AG—the fastBook photo book system, which creates blocks of lay-flat photo pages at previously unattainable speeds.

According to Jim Jamison, technical manager at the 40,000-sq-ft facility, Miller’s is now able to create bona fide photo albums “that are really more book-like, with a lighter page, but with silver halide images.” They represent an entirely new offering for the company, filling a critical space between the traditional high-end photo album and the contemporary digital picture book with wide consumer appeal. These photo albums can be promoted, for example, as wedding album “companion pieces” for important relatives and wedding party members, Jamison said. They offer a consistency of look and quality (all wedding photos are produced on the same imager), but at about a third the cost of the bride’s album. And because the albums contain true photos, these products don’t “cannibalize” the portions of the lab’s product menu that are based on other imaging technologies.

Album vs. Book

To keep things straight on the lab floor and in the catalog, Jamison said that Miller’s makes a distinction between picture books—“multiple-page products with images printed on paper by, say, a NexPress”—and photo albums—“multiple-page products with photographically developed silver halide images.”

“Calling everything a book doesn’t really work,” he said. “It tends to cause confusion about what it is you’re producing, at least in our mind. The silver halide products are albums, while paper pulp products are referred to as books.”

The importance of that distinction shouldn’t be underestimated, because despite the growth of alternative digital imaging technologies, there’s still widespread recognition that traditional photos are the best-quality images. “Despite all the advances in the technology and all the different directions the industry has gone, silver halide is still the ‘gold standard’ if you’re going to print images. Everybody is still pushing up to that,” noted Jamison.

The challenge has been to try and overcome certain advantages inherent in newer digital imaging processes. You could emphasize the superior quality and stability of silver halide images. But once you started quoting price and turnaround time, the typical trade-offs associated with today’s digital images became more acceptable. The knock on traditional photos—at least in the digital age—has been the workflow “gap” between turning images on photo paper into appealing book/album packages in a cost-efficient manner. That’s something digital workflows make so simple. But since the market started taking it seriously 25 years ago, the lingering truth about digital imaging has been that it’s underlying technology was progressive—that is, it was, and would keep, getting better.